With a little thought and consideration, you can begin to build a loyal base of supporters for your charity. Our charity advisory team share some top tips on where to start.

Where can we find more donors? This is often a question charities ask when looking to grow their income.

The answer can be found by thinking strategically about who might be interested in your work, understanding their needs and then using the fundraising tools that are most appropriate for that audience.

There are many different kinds of donors, but they broadly sit under categories:

Private citizens, who, for one reason or another, choose to donate their own personal funds through charitable giving.

Charitable organisations themselves that exist specifically to distribute funding to other charities via grants.

Private businesses often make donations and/or encourage staff and customers to take part in charity fundraising.

This means first looking internally at the work you do and ensuring you have a clear vision, mission and programmes that will help attract interest in your cause.